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Stash
Project Type
Packaging Design, Brand Identity Design
Date
April 2023
Location
Kāpiti / New Zealand
STASH - MOUSTACHE CARE
It is 2025 and men are finally allowed to be vulnerable! With the current male self-care industry saturated with overly masculine products, there is a hunger for men to embrace the care of their facial hair without having to be shamed for it.
STASH believes male beauty is something to be proud of. It is more than a high performance product range, it is a moustache movement, where all genders can rejoice in the liberation of self care whatever that may look like.
The art direction ties together the idea of liberating your facial hair - as well as empowering with a product that simultaniosly maintains and styles with complete confidence. Confidence that enables you to be creative with whatever style you would like! The STASH range harnesses the very latest technology in hair-care, while being 100% cruelty free.
The aesthetic is unconventional and borders on surreal with the branded imagery amongst a sea of sand. A curious juxtaposition has deliberately been made between the men photographed and the sweet pastel colour palette. Stash is not shy to stand out in a sea of overly masculine products. Purple and creams contrast nicely, and really stick a big finger to the male stereotypes of the past!
