Sarah is a brand designer and creative lead working in Wellington New Zealand.
Sarah doesn't shy away from making a statement in her projects, always striving for a memorable and thought provoking experience for the audience.
She brings an international perspective after working in both agency and brand environments in London.
About
Services
Brand
Identity + Strategy
A strong brand identity and strategy are baked into any successful business. Sarah works closely with her clients to provide personalised solutions that cater to their needs. Sarah applies conceptual design and strategy to create impactful visual systems across a wide spectrum of touch-points from packaging to printed media, to billboard campaigns.
Typography
Sarah takes an experimental and nostalgic approach to creating new typographic systems and fonts. She recently launched Monty, a font family that is inspired by brutalist architecture - Learn more here. She is currently working on a playful, left leaning black letter - inspired by vintage Disneyland brochures from the seventies. Sarah also works with brands to create custom typefaces, a core element in any successful brand strategy.
Illustration
Sarah enjoys delivering brand messaging through the vehicle of hand drawn illustrations. A skill that comes most naturally to her - using a paint brush or pencil can be the most honest and human way to portray a feeling or emotion - especially in an overly digitised world. Illustration can bring an authenticity and rawness to a campaign and speak to a deeper message.
Experience
Stylist - Citta Design
Designer - Studio B
Designer - Blond
Designer - Minimalux
Skills
Branding Identity Design
Brand Strategy
Art Direction
Packaging Design
Campaign Design
Editorial & Layout
Illustration
Typography
Clients
Equi - London
Batchwell - New Zealand
The Cure IV - Miami
Amazon Music - London
Rebecca Orde Ltd - Cambridge
LGBTQ-Mindfulness - San Francisco
Hail Kitchen - Houston
POQ - London
TELOS Lighting - UK
Cesello Property - London
Vivo Hair & Beauty - New Zealand
Rosendals Trädgård - Stockholm
Dan Kennedy Photography - London
Tech-22 Recruitment Ltd - New York
"Sarah was highly professional and delivers top quality work. Extremely happy with the output of the job, would definitely recommend"
Carlo Vea
CEO Cesello Property - London
"Sarah created my entire branding guidelines back in 2020. I am absolutely thrilled with the results, and now realise the importance and benefit of having a professional graphic designer right from the start. Sarah was always a pleasure to work with, and I cannot recommend highly enough”
Rebecca Orde
CEO of ROL. - Oxford
"Sarah came through last minute and gave us what we need. Sarah has excellent communication. We love the Logo she did. Will use her again. Thank you!"
Marvin Bienaime
CEO of Quality X - New York