Batchwell

BATCHWELL - KOMBUCHA CAMPAIGN

We are living in a culture of overwhelming sensory stimulation. Everyone wants you’re attention, all at once.
Batchwell is going back to ground zero, back to basics with its organic kombucha. Crafted in the traditional way, the drink and flavour really speak for itself. That is exactly why the branding has been kept simple, understated and modest - it doesn’t need to do anything crazy. However this campaign seeks to visually represent how powerful and beautiful the experience and flavor of Batchwell kombucha is to the uninformed.

Big chunks and beams of bold colour literally stream out of the kombucha bottle. The juxtaposition of these shapes of colour and the minimalist packaging gives the messaging bold contrast and demands attention.

The punchy copy is the star of the show however, and aims to be provocotive as well as appealing to the early adapter portion of the market. Batchwell has always been a quietly progressive brand, but only now has it had the confidence to shout about it.

In this highly stimulated modern world, “No Bullshit” will shine through all the other wishy washy brands we are subjected to.